ONIRO Group and Jacob & Co. introduce the Haute Living Collection
A prestigious new partnership between ONIRO Group and Jacob & Co. marks the beginning of a bold chapter in the world of high-end furniture design. Fusing ONIRO Group’s expertise in Italian craftsmanship with the audacious creativity of Jacob & Co – the legendary maison of haute horlogerie and haute joaillerie – the two companies have come together to launch the Jacob & Co. Haute Living Collection.
The collection, which will be unveiled in full in Fall 2025, reflects a shared vision of luxury that transcends boundaries. Each piece is conceived as a sculptural statement, combining precious materials, innovative design, and meticulous attention to detail.
“We are honored to be working alongside Mr. Jacob Arabo, a legend in the world of high watchmaking,” says Moreno Brambilla, President and CEO of ONIRO Group.
“The launch of this collection will represent the culmination of a meeting of visions, in which time is not just a measurement, but a source of inspiration and creativity. The Haute Living collection will mark a new chapter in the art of living, blending the craftsmanship of furniture with the sophisticated elegance of high-end watches. Each piece, made with precious materials and unique craftsmanship, is bound to tell a story of precision, passion and tradition.”
The first creation unveiled is Solitaire, a sculptural armchair that captures the pioneering spirit of the collection. Bold in scale and presence, Solitaire merges jewel-like detailing with architectural form, defying the conventions of contemporary seating. It is a piece for visionaries: for those who embrace risk, redefine standards, and live with intent.
“We are thrilled to extend our creative vision beyond jewelry and timepieces, bringing the same level of artistry and precision to furniture,” says Jacob Arabo, Founder and Chairman of Jacob & Co. “This collaboration with ONIRO Group allows us to craft statement pieces that redefine luxury living.”
To celebrate the launch of this new partnership, ONIRO Group hosted an exclusive dinner during Milan Design Week at El Porteño Prohibido, one of the city’s most atmospheric venues. Surrounded by select guests and creative collaborators, the Solitaire armchair was revealed for the very first time, setting the tone for a collection that promises to revolutionise luxury living.
