ONIRO Lab is the place in which the Group’s capacity to understand and generate dreams finds its greatest outlet. Every project is an occasion to push the boundaries, to explore and investigate meaningful experiences; ONIRO Lab is a unique opportunity to generate culture and expand its limits.
The beginning of the Group's expansion into Web 3.0
The first event created by ONIRO Lab features Alessandro Baricco as special guest
The first collection in Italy entirely dedicated to the dimension of dreams
A project that makes us reflect on the meaning of our daydreams
An interpreter of the relationship among dreams, products, market and society, the role of ONIRO Group is to examine the constant evolution of desires and languages, and to express its capacity for vision and construction of imaginable worlds.
For the exploration of new possibilities, even in spheres that may seem distant, ONIRO Group stands out as ambassador of worthwhile and forward-thinking projects, and has the strategic objective of making its research not only the vital life-blood of creative and conceptual processes but also a contribution to society.