ETRO Residences Phuket

The role of ONIRO Group is to transform a creative vision into a coherent, feasible and enduring project. Through its Interior Design Service, the Group coordinates the dialogue between the brand, the developer, the architects and the production team, ensuring continuity between the creative concept, technical development and implementation.

This approach goes beyond mere interior design. The Interior Design Service integrates creative direction, design development, engineering, production and quality control into a single process, enabling all parties involved to work towards a shared vision.

In the case of ETRO Residences Phuket, this method has made it possible to translate the brand’s aesthetic heritage into a collection of residential spaces capable of retaining their own identity without compromising on the functional, structural and operational requirements demanded by an international property development.

Every branded residences project requires a delicate balance: preserving the brand’s identity without turning it into a mere repetition of its design language. At ETRO Residences Phuket, ONIRO Group addresses this challenge through its Interior Design Service, developing a project in which the personality of ETRO Home Interiors blends with the island’s natural setting and the contemporary architecture of Gardens of Eden.

The inspiration stems from the dialogue between ETRO’s decorative culture and Phuket’s tropical landscape. The colour palettes range from natural tones and botanical greens to sand, terracotta and deep shades that evoke the island’s vegetation and light. More intense accents, characteristic of the ETRO universe, introduce rhythm and character without altering the overall balance of the spaces.

The choice of materials favours authentic, textural surfaces: timber, natural stone, metals with warm finishes, richly textured fabrics and handcrafted details create a sophisticated yet welcoming atmosphere. Decorative motifs, iconic patterns and textile details are reinterpreted with restraint, helping to create spaces where the brand’s aesthetic heritage is evident without ever being overpowering.

The interior design is realised through a selection of furnishings from the ETRO Home Interiors collection, complemented by bespoke elements designed to meet the specific requirements of the residential development. The continuity between furnishings, materials, finishes and architecture creates cohesive spaces, in which every element contributes to defining a recognisable and enduring quality of living.

Rather than merely representing ETRO’s design language, ETRO Residences Phuket translates it into an everyday experience. It is this design interpretation, made possible by ONIRO Group’s Interior Design Service, that transforms an interior design collection into an authentic branded living project.