Etro Residences Istanbul

ETRO is making its debut in the “branded residences” segment with an exclusive residential project at RAMS Beyond Istanbul, the signature property of the RAMS GLOBAL.

The brand will curate the interior design of the new residential units, further strengthening its identity as a global luxury brand with an ever more comprehensive and immersive lifestyle experience. The partnership with RAMS GLOBAL is part of an ambitious growth strategy that has recently included other notable alliances, such as the launch of the Eyewear Collection, a licensing agreement for perfume and fragrance lines, and the introduction of the ETRO Kids line.

Named “Etro Residences Istanbul,” the project represents a natural evolution of the ETRO universe, honoring the brand’s origins, heritage, and expertise. Founded in 1968 as a textile manufacturer, the Milan-based company expanded in 1981 to include a line of furnishing fabrics-an area further developed through the ETRO Home Interiors line - licensed to ONIRO Group - and the ETRO Home Collection offering.

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For “Etro Residences Istanbul”, ONIRO Group will collaborate closely with ETRO, providing its know-how and leveraging its expertise to oversee the entire manufacturing and supply of the products. These will be developed from the ETRO Home Interiors collection and feature exclusive, customized adjustments, making the lifestyle offering at “Etro Residences Istanbul” truly unique and one of a kind.

The brand will design 37 residential levels of the total of 40 floors, each spanning 2,000 square meters, imbuing these exclusive spaces with the brand’s distinctive style and lifestyle vision. Specifically, ETRO will craft the interiors of both the residences and the common areas in the new complex located in Maslak, which boasts panoramic views of the Bosphorus and encapsulates the vibrant spirit of Istanbul. With construction slated for completion by Q4 2026, “Etro Residences Istanbul” marks an exciting new chapter in a business model that is becoming increasingly structured and diversified, enhancing the brand’s 360° lifestyle vision through significant investments in the real estate sector.

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“The partnership with the RAMS GLOBAL marks the beginning of a long-term collaboration aimed at strengthening awareness and equity for a brand renowned for its remarkable heritage and innovative, forward-looking approach”, stated ETRO CEO Fabrizio Cardinali.

“This partnership not only brings a global outlook to the real estate market but also sets a new standard for collaborations with luxury brands. By combining ETRO’s exceptional design expertise with RAMS GLOBAL’s trailblazing projects and 36 years of experience, the two brands aim to bring cutting-edge innovation to the branded real estate sector. We aim to take our collaboration with ETRO beyond Turkey into the global arena” added Devran Bülbül, RAMS Türkiye CEO.

“We are very proud of the partnership established with ETRO, an excellence of made in Italy fashion, and RAMS GLOBAL, one of the most important and fastest-growing real estate and development groups. This represents a new and successful chapter in our branded residences expansion strategy” says Moreno Brambilla, Chairman & CEO of ONIRO Group. “When three partners of such caliber meet and work together, you can only expect magic”.

Etro Residences Istanbul

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