Since 1985, ONIRO Group has shown the world what Italy is capable of in terms of artistry, expression and innovation in manufacturing. Having conceived some of the icons of luxury furnishings, it is internationally considered as one of the foremost companies in the production of classic and upholstered furniture.
It was in 1985 that Moreno Brambilla presented a collection of classic furniture. The collection was called Jumbo and was immediately noted for having some of the finest and most elegant Made in Italy workmanship.
A stronghold of the finest quality craftsmanship, inextricable from an inherent tendency towards innovation: in 2011 the company acquired the license for Roberto Cavalli Home Interiors, in 2014 that of Gianfranco Ferré Home and in 2017, ETRO Home Interiors. In 2016 JCP Universe made its début, a new brand fusing art and design through stylistic research that is formal, daring and unconventional. This was how, in 2018, Jumbo Group was formed, a company with an eclectic spirit where diverse living concepts come together.
The constant push towards change led the group, in 2022, to revolutionise their identity: thus was born the ONIRO Group. The focus remains on luxury furnishings, but the narrative is enriched with a new facet – that of the dream, the goal and nourishment of every project.
The name of the Group is inspired by the Greek god Oniro, the personification of the dream. He is the channel between divine will and man, son of the night and of sleep, Oniro’s duty is to fashion people’s dreams. Oniro is therefore the perfect metaphor as an analogy of the Group’s deeper purpose and values. Much more than a word, ONIRO is simultaneously culture, eminence and emotion.
The soul of ONIRO Group shines in its visionary philosophy and fundamental values.