Another Future

In their dedicated space, Jumbo Collection and the fashion brands illustrate the continuous evolution and transformation of the furniture lines, waiting to be presented to the world during Salone del Mobile.2021. An original installation unveils an absolute preview of an iconic seat for each brand: the four armchairs, each one positioned on a platform like works of art, are representative of a new emblematic living room of the 2021 collection. Accompanied and supported by four screens that project videos of the new living spaces, the exhibition reveals moods and trends of the future, in an immersive flash-forward that throws the visitor into the Salone del Mobile.2021.

JCP Universe exhibits the pieces of the new collection through the concept Another Nature. The otherworldly setup, curated by CTRLZAK, aims to bring attention to the theme of the interaction between man and nature, in a historical moment for humankind when we have finally realized how deeply is our planet affected by our actions. In the world we inhabit, our natural environment is where all our thoughts, actions and lives stem from: everything we imagine and create is ultimately based on what nature offers us. Another Nature presents JCP Universe unique ecology through symbolic pieces of an alternative reality. A new dimension that hopefully will make us ponder upon our own, here on planet earth.