ONIRO Group continues its evolutionary journey, opening up to new perspectives and exploring unseen possibilities, with renewed participation in the most important event for the world of furniture and design. Indeed, during Milan Design Week 2023, a mix of projects situated in diverse physical and virtual spaces will welcome visitors and reveal to them the new offerings from the Group’s brands.
The Salone Del Mobile.Milano at Fiera Milano, Rho, is hosting spaces dedicated to Jumbo Collection, Gianfranco Ferré Home and Roberto Cavalli Home Interiors.
Jumbo Collection presents a sophisticated, shimmering offering, in a purely classical style using a white and gold colour palette. A series of settings expressing an ethereal atmosphere that explore the eclectic decorativism of the brand by mixing eras, styles, and ornamental motifs.
The Gianfranco Ferré Home collection furnishes a loft in an urban style, where contemporary elements juxtapose with vintage-inspired pieces recalling the dictates of the ‘60s and ‘70s. The metropolitan mood is rendered soft and cosy with the use of textured fabrics that are warm and comfortable, in snug shades of white and beige.
The spectacular staging of Roberto Cavalli Home Interiors brings us to the heart of the brand through an elegant range expressed in timeless black and white with touches of cognac. Along the exhibition we find contemporary-style furnishings paired with soft, sensual seating, alternated with sculptural features made from raw materials. There are two highlights in this presentation: the new Outdoor collection, that enriches the catalogue range with pieces characterised by an intriguingly glamorous spirit, and the Wild Leda capsule collection, that gives furniture the stamp of fashion from the latest shows by Fausto Puglisi, the brand’s Creative Director.
For Fuorisalone, in addition to the Roberto Cavalli boutique in Via Montenapoleone hosting the new Outdoor line and the Wild Leda capsule collection, there are dedicated spaces set up to ETRO Home Interiors and JCP Universe.
Exclusively for Casa Etro, located at via Spartaco 6, Etro Home Interiors presents Diving Into Patterns, a chromatic journey in three themes – blue, green, earth – to discover the new collection, the first designed by Marco De Vincenzo, Creative Director of Etro. The creative use of the Maison’s base elements, fabrics and colours, is at the centre of the exhibition, enriched by the canvases of the artist Amy Lincoln, with their dreamlike scenes and their imaginary landscapes.
Amy Lincoln’s works form a common thread that accompanies the visitors as far as the Etro Home boutique on Via Pontaccio, where an immersive setting dedicated to the Home and Home Interiors lines expresses the brand’s aesthetic of poetry, imagination and modernity, through a play of forms, colours, and fabrics, where furniture, objects, and the artist’s works are the stars of the show.
Concluding the exploratory voyage that is Design Week, ONIRO Lab, the creative laboratory of ONIRO Group, will accompany JCP Universe in discovering the metaverse: from the creative vision of Eliseo H. Zubiri, Argentinian digital artist, and under the multi-talented supervision of CTRLZAK Studio, the brand will present JCP Metaverse, its proprietary metaverse implemented on Web 3.0 that shapes the brand’s visual, narrative, and semantic image. JCP Universe will take the occasion to present an NFT collection dedicated to 15 objects that recall its evolution.
These innovations can be discovered in person at Teatro Arsenale, in via Cesare Correnti 11, in the 5vie district, visiting Meta-Physical: an immersive installation between the physical and the digital in which visitors can explore the JCP Metaverse using VR headsets, discovering unworldly landscapes and unknown lifeforms.
Salone del Mobile.Milano
18 – 23 April 2023
Jumbo Collection – Hall 1 | Stand L05
Gianfranco Ferré Home – Hall 3 | Stand A19
Roberto Cavalli Home Interiors – Hall 3 | Stand A11
17 – 23 April 2023
Etro Home Interiors | Diving Into Patterns
Via Spartaco 6 Milano
17-21 from 11 a.m. to 7 p.m., 22-23 from 11 a.m. to 5 p.m.
Eliseo H. Zubiri x JCP Universe powered by ONIRO Lab
Teatro Arsenale, via Cesare Correnti 11 Milano
17-23 from 11 a.m. to 7 p.m.
Opening night: Wednesday 19 April from 7 p.m. to 11 p.m.
Roberto Cavalli Boutique
Via Montenapoleone 6 Milano
17-23 from 10:30 a.m. to 7:30 p.m.
Etro Home Boutique
Via Pontaccio ang. vicolo Fiori Milano
17-23 from 11 a.m. to 7 p.m.